云南省旅游季节性特征分析与对策研究

旅游一般都具有季节性的特征,季节性也被称为旅游业界最容易理解却最难以解决的问题。云南省是中国的边疆旅游大省之一,旅游经济也同样受到季节性的影响。在收集云南省各地州市多年旅游接待人数、旅游收入数据的基础上,利用SPSS软件,对云南省分州市从2004—2009年游客人数数据进行聚类分析,①总结云南省在旅游季节性上所表现出的典型特征,并从自然条件、休假制度、旅游知名度、区位条件和民族节庆等方面分析了云南省旅游季节性的形成原因,最后提出了降低季节性对旅游业影响,促进云南旅游业协调发展的对策和建议。

Analysis on Characters and Countermeasures of Seasonality in Tourism in Yunnan Province

Tourism usually possesses seasonal character.Also the Seasonality is also regarded as an issue which is understood very easily but resolved very difficultly.As one of the largest tourism provinces,Yunnan＇s tourism industry is also affected by seasonality.This article collects the number of accommodating tourists from all prefectures and cities.Based on the tourism income,it uses SPSS software to analyze the number of the tourists in all prefectures and cities of Yunnan province from 2004to 2009 Then this essay analyzes the reasons which influence tourism seasonality of Yunnan province.These reasons are the physical condition,institution of vacation,fame of tourism in a region,location of tourism and minorities＇ festivals.In the end of this article,it offers some countermeasures and suggestions to reduce the influence of tourism seasonality and promote harmonious development of tourism industry in Yunnan province.