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超市自有品牌满意度调查问卷设计
引用本文:刘勤侠.超市自有品牌满意度调查问卷设计[J].经济研究导刊,2009(26):207-209.
作者姓名:刘勤侠
作者单位:徐州建筑职业技术学院,经济管理系,江苏,徐州,221008
摘    要:顾客对超市自有品牌的满意度直接影响着顾客忠诚度,关系到超市的成败兴衰,因此,研究超市自有品牌的满意度具有重要意义。在市场营销实务中,市场调查问巷的质量与市场调研的成败息息相关,通过徐州易初莲花自有品牌满意度调查问卷的设计介绍了超市自有品牌满意度调查问卷的设计技巧和方法。

关 键 词:调查问卷  满意度  自有品牌  超市

The Questionnaire Design of the Self-brand Satisfaction Survey in the Supermarket
LIU Qin-xia.The Questionnaire Design of the Self-brand Satisfaction Survey in the Supermarket[J].Economic Research Guide,2009(26):207-209.
Authors:LIU Qin-xia
Institution:Economy management department;Xuzhou architecture vocation technology college;Xuzhou 221008;China
Abstract:The customer affects the customer loyalty directly from the branded satisfaction to the supermarket, relate to the success or failure the rise and fall of the supermarket, so the research supermarket has the important meaning from the branded satisfaction.In the market marketing actual situation, the quantity of the market research questionnaire and the success or failure of the market investigations are vitally related, pass the easy early lotus of Xuzhou from the brand satisfaction inquisition questionnai...
Keywords:questionnaire survey  satisfaction  self-brand  supermarket  
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