中小房产中介企业的管理和战略选择

随着中国住宅产权市场化改革进程的加快,房地产业得到了前所未有的发展,并一跃成为中国经济的支柱产业。同时也催生了一大批中小房产中介代理企业的产生,这些企业在市场繁荣的时候发展起来,没有丝毫的生存压力。然而随着房地产泡沫的兴起以及国家开始对经济,尤其是房地产市场的宏观调控,加上金融危机的爆发,势单力薄的中小房产中介企业面临着关门或者是被大中介企业兼并的危险。从管理和战略选择的角度展开分析和探讨,希望能给这些中小房产中介企业一些启示,以便能够更好的适应激烈的和不确定的市场竞争。

Management and Strategy Choosing of the Small-medium Real Estate Agencies

Following the fast development of the Chinese housing ownership＇ s marketing reform, the industry of real estate has achieved unexpectly performance and become the core industry of Chinese economy. At the same time, a large number of small-medium real estate agencies were appeared in the market, these plants had grown up with the boom of market so they felt no pressure of surviving. But, after the popular theory of the foam of real estate plus the Chinese government taken a series of measures and shifts toward to the industry of real estate, coupled with the outbreak of financial crisis, these small-medium and puny firms face to the fate of closing or merged by the big company. Discuss the perspective of management and strategy choosing for those firms in danger and give some suggestions to help them adapt the drastic and uncertain market competition.