| 金融危机背景下鞍钢产品策略现状与对策 |
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| 引用本文： | 王浩,朱晓林.金融危机背景下鞍钢产品策略现状与对策[J].经济研究导刊,2010(11):181-182. |
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| 作者姓名： | 王浩 朱晓林 |
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| 作者单位： | 辽宁科技大学,工商管理学院,辽宁,鞍山,114051 |
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| 摘 要： | 从鞍钢集团的产品策略角度出发,结合金融危机背景条件,对鞍钢的应对策略和产品线调整状况作出分析,在此基础上总结鞍钢在金融危机中成功应对的经验,并分析未来产品策略。
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| 关 键 词： | 鞍山钢铁公司 产品策略 产品结构调整 金融危机 |
Anshan iron and steel product strategy and countermeasure under the context of financial crisis |
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| WANG Hao,ZHU Xiao-lin.Anshan iron and steel product strategy and countermeasure under the context of financial crisis[J].Economic Research Guide,2010(11):181-182. |
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| Authors: | WANG Hao ZHU Xiao-lin |
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| Institution: | Industry and commerce management college;Liaoning science and technology university;Anshan 114051;China |
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| Abstract: | From the point view of the Anshan iron and steel group's product strategy,combined with the background of the financial crisis conditions,Anshan's coping strategies and product lines to adjust the situation analysis,based on which the success AISC respond to the financial crisis,experience and analysis of future product strategy. |
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| Keywords: | Anshan iron and steel corporation product strategy product structure adjustment financial crisis |
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