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教师实施市场营销案例教学的过程比较研究——基于本科教学和高职教学比较的视角
引用本文:高玲.教师实施市场营销案例教学的过程比较研究——基于本科教学和高职教学比较的视角[J].经济研究导刊,2014(18):302-304.
作者姓名:高玲
作者单位:闽江学院旅游系,福州350108
摘    要:案例教学方法是在本科和高职的市场营销课程中比较常用的方法,在运用的过程中应考虑不同层次学生的特点,从案例自身的类型与识别、案例的作用、选取适合的教学案例以及案例教学的科学组织和实施三个方面分析,提出有针对性的案例教学方法和模式,从而在本科教学和高职教学中充分发挥各类可用案例的作用,提升教师的教学水平和学生的理解能力。

关 键 词:市场营销  案例教学  本科教学  高职教学

The Study on Teachers Implementation Process of Marketing Case Teaching---Based on Angle of Undergraduate Teaching and Higher Vocational Education Comparison
GAO Ling.The Study on Teachers Implementation Process of Marketing Case Teaching---Based on Angle of Undergraduate Teaching and Higher Vocational Education Comparison[J].Economic Research Guide,2014(18):302-304.
Authors:GAO Ling
Institution:GAO Ling ( Tourism Department, Minjiang College, Fuzhou 350108, China )
Abstract:Case teaching is usually used in Undergraduate Teaching and Higher Vocational Education.In the process we must consider characteristics of different levels’students.This paper puts forward case teaching method and modes from three aspects as cases’ type and identification,selection of suitable teaching case and scientific organization and implementation of case teaching.Thus it can give full play to all kinds of available case role in the undergraduate teaching and higher vocational education.Then it can enhance the teaching level of teachers and students’ understanding ability.
Keywords:marketing  marketing case teaching  undergraduate teaching  higher vocational education
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