| 论陕南红色旅游发展与品牌构建 |
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| 引用本文： | 陈卓.论陕南红色旅游发展与品牌构建[J].经济研究导刊,2012(9):146-147,154. |
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| 作者姓名： | 陈卓 |
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| 作者单位： | 安康学院 |
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| 基金项目： | 安康学院高层次人才专项“陕南地区红色旅游资源的综合利用开发与品牌提升研究”的部分研究成果(AYQ-DRW201011) |
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| 摘 要： | 在深入调查分析陕南三地市红色旅游资源及其开发现状的基础上,指出陕南地区红色旅游开发存在的问题。提出了应进一步深入挖掘陕南红色旅游所特有的文化内涵,整合资源,将陕南的自然景观资源与红色资源结合,优势互补,从而全面提升陕南红色旅游品牌形象。
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| 关 键 词： | 红色旅游 陕南 发展 品牌构建 |
On the Southern Shanxi Red Tourism Development and Brand Building |
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| CHEN Zhuo.On the Southern Shanxi Red Tourism Development and Brand Building[J].Economic Research Guide,2012(9):146-147,154. |
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| Authors: | CHEN Zhuo |
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| Institution: | CHEN Zhuo(Department of Politics—history,Ankang University,Ankang725000,China) |
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| Abstract: | This in-depth investigation and analysis the three cities in southern Shaanxi Red Tourism resources and their development on the basis of the status quo that South Shaanxi Red Tourism Development Problems.Further excavation should be made of red tourism in southern Shaanxi unique culture,integration of resources,the resources and the natural landscape in southern Shaanxi red combine resources,complementary advantages,to enhance the brand image of red tourism in southern Shaanxi. |
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| Keywords: | Red Tourism southern Shaanxi developing brands building |
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