| 市场营销专业网络营销课程教学的探索 |
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| 引用本文： | 陈晓琴.市场营销专业网络营销课程教学的探索[J].经济研究导刊,2010(29):224-225. |
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| 作者姓名： | 陈晓琴 |
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| 作者单位： | 长江师范学院,重庆,400080 |
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| 摘 要： | 在现有的教学体系基础上,对市场营销专业网络营销课程的教材选用、教学设计、实验和实训设计等方面进行了探索性改进。充分考虑了市场营销专业学生的特点和课程目标的要求,突出实用性,取得了良好的教学效果。
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| 关 键 词： | 市场营销专业 网络营销 理论教学 实验教学 实训教学 |
Exploration of the network marketing course teaching in the marketing speciality |
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| CHEN Xiao-qin.Exploration of the network marketing course teaching in the marketing speciality[J].Economic Research Guide,2010(29):224-225. |
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| Authors: | CHEN Xiao-qin |
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| Institution: | CHEN Xiao-qin(Changjiang normal college,Chongqing 400080,China) |
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| Abstract: | In existing educational system,courses in marketing network marketing materials used,the teaching of design,the experiment and in the design of the exploratory improvement.Giving full consideration the characteristics of marketing professional students and the objective requirements,practical and obtained good results in teaching. |
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| Keywords: | marketing speciality network marketing theory teaching experiment teaching practice teaching |
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