保障性视角下制造企业服务化战略组织影响因素探索

实施服务化战略已成为制造企业获取并维持竞争优势的重要途径。基于企业组织及战略管理理论，从保障性视角出发，探讨组织内部影响制造企业服务化战略顺利实施的主要因素。在文献分析的基础上，依次采用深度访谈、问卷调查及主成分分析法，对来自246家制造企业的问卷数据进行统计分析。研究结果表明：服务导向的组织文化、组织结构、组织能力与人员配置、产品服务流程与考评设计是组织内部影响服务化战略顺利实施的关键因素。该研究能够为中国制造企业顺利实施服务化战略提供理论指导与实践参考。

Exploring the Organizational Factors of Services Strategy in Manufacturing Based on Supportability Perspective

Implementation services strategy has become an inevitable trend of manufacturing enterprises for sustainable development. Based on strategic management and organizational theory, from Supportability perspective, this paper explored the key factors affecting implementation of service strategy in manufacturing. On the basis of the relevant literature review and questionnaire, based on principal component analysis method, the four main internal organizational factors that influence the service-oriented strategy of manufacturing enterprises was found. They are the service-oriented of organizational structure, organizational culture, organizational capacity and design of products-services processes and services assessment. And the composition and the impact of various factors were analyzed in detail. This study results provide important reference for our manufacturers to develop and implement successful service strategy.