基于企业与政府互动的自主品牌创新能力提升路径与政策分析

通过分析自主品牌创新能力的内涵与影响因素,从国家、企业和综合角度,提出了政府与企业互动下的自主品牌创新能力提升路径;并构建了自主品牌创新能力提升滞障的兰花模型,分析目标不一致、不确定性、资源制约、主体缺位四方面的滞障因素,进而提出促进自主品牌创新能力提升的政策框架,为我国自主品牌创新提供决策借鉴。

Promoting Routes and Policy Analysis of Innovation Ability of Independent Brands Based on Mutual-action Between Enterprises and Government

Analyzed connotation and influencing factors of innovation ability of independent brands,promoting methods of innovation ability of independent brands on the point of country,enterprise and synthesis is analyzed based on government and enterprise's mutual-action.Orchis model of promoting barriers of innovation ability of independent brands is set up,whose factors include disagreed goals,uncertainty,resource restriction,main body lack and then policy frame of boosting innovation ability promotion is put forw...