市场导向驱动企业绿色技术创新模型构建与路径分析

基于对企业绿色技术创新环境和驱动力转换介质的分析，构建企业绿色技术创新基本要素模型，并给出要素的内涵特征及所遵循的准则，阐述了市场导向对企业绿色技术创新的影响路径。结果显示，企业绿色技术创新发生于系统环境中，并以系统收益最大化为目标，市场化机制是其驱动力转换的重要介质。基础知识突破、企业社会资本积累、产品市场需求、企业创新网络、消费主体意识、市场准入时机及政府政策是企业绿色技术创新要素模型的重要构成。构建和优化企业绿色技术创新基本要素模型必须遵守适合性准则、动态性、干预性及系统性准则，而释放绿色技术创新要素供需信号，促进创新所需要素协同，降低企业绿色技术创新交易成本，提高创新要素配置效率是市场导向影响企业绿色技术创新的主要路径。

Model Construction and Path Analysis of Green Technological Innovation Driven by Market Orientation

Based on the analysis of the transformation of enterprise green technological innovation environment and driving forces, the basic element model of enterprise green technological innovation is constructed, and the connotation characteristics of the elements and the guidelines to be followed are given. Finally, the influence path of market orientation on enterprise green technological innovation is expounded. It is found that enterprise green technological innovation is a behavior under a system environment, aiming at maximizing system revenue, and market-oriented mechanism is an important medium for its driving force transformation. Breakthrough of basic knowledge, accumulation of social capital, market demand of products, innovation network of enterprises, consciousness of consumers, market access opportunity and government policy are important components of enterprise green technology innovation factor system. The basic factor model for constructing and optimizing enterprise green technology innovation must comply with the suitability criteria, dynamic criteria, intervention criteria and systemic guidelines. Releasing the supply and demand signals of green technological innovation elements, promoting the synergy of the elements, improving the allocation efficiency of elements and reducing the transaction cost of green technology innovation are the main paths for market-oriented enterprises to influence green technological innovation.