渐进式与激进式业态创新对财务绩效和竞争优势的影响研究

各行业商业竞争愈演愈烈,业态创新对于保持竞争优势的重要性日益凸显。不同形式的业态创新会对企业管理产生不同影响,让企业无从选择,但现有研究并未真正厘清企业业态创新形式与企业绩效、竞争优势间的关系。鉴于此,通过对中国东部、中西部等地区296家企业进行问卷调查,实证分析企业业态创新形式对企业绩效的影响。结果表明:企业渐进式与激进式业态创新均对企业财务绩效和竞争优势具有显著影响;从影响程度看,渐进式业态创新的作用强于激进式业态创新;企业业态创新的平衡效应和乘积效应均对企业绩效具有显著促进作用。

Research on the Impact of Incremental and Radical Format Innovation on Financial Performance and Competitive Advantage

With the competition in industry is getting more and more intense,the importance of format innovation is becoming more distinct in retaining competitive advantages.Apparently,different influences on management that result from different forms of format innovation make it difficult for enterprises in decision-makings.However,the existing research fails in clarifying the relationships between innovation formats in industry and enterprises' performance or competitive advantages.Therefore,the paper investigated how format innovation in enterprises influences enterprises' performance,based on a survey study conducted with 296 enterprises in eastern and middle eastern China.The results indicate that both incremental and radical format innovation have notable influences on enterprises' financial performance and competitive advantages.Moreover,incremental format innovation has greater influences compared with radical format innovation.Furthermore,both balance effects and multiplier effects of format innovation in enterprises have notably positive influences on enterprise performance.