地理标志集群品牌对农产品产业集聚的影响

“地理标志”属于商标知识产权概念，是各国贸易谈判中的重要内容，是典型的涉农品牌。“集群品牌”是品牌管理概念，是当下品牌经营管理实践中的热门话题。以地理标志为对象，基于集群品牌管理理论对地理标志集群品牌与湖北省农产品产业集聚效应展开了探索性分析与讨论，以期为湖北省地理标志理论的应用研究探寻一条创新思路。

The Effect of Geographical Indications Cluster Brand on Agricultural Products Industrial Agglomeration---Hubei Province as an Example

"geographical indication"is a trademark of intellectual property rights concept ,is the important content in the na‐tions of the world trade negotiations ,is a typical agricultural brand ."Agglomeration effect" is a brand management con‐cept ,is a hot topic in brand management practice .Based on geographical indications ,and put cluster brand management as the theoretical basis ,we will give exploratory analysis and discussions on the geographical indication cluster brand and agri‐cultural products in Hubei province industrial agglomeration effect ,in order to form an innovative thought of application re‐search of the theory of geographical indication .