面向大学生创业的众筹模式运用:基于扎根理论的分析

众筹是一种面向公众募资,以支持发起活动的个人或组织的特定目标和任务的群体行为。这种新兴的互联网商业模式更贴近大众,且与政府众创计划紧密呼应。探索了众筹模式在大学生创业过程中的实际应用和运作机制,通过各类众筹网站选取不同类型大学生创业样本,利用扎根理论进行了概念分析与编码,分析了大学生在创业过程中对于众筹的想法及顾虑,以及面向大学生创业的众筹模式运作机制,可为大学生创业提供理论参考。

Exploring the Crowdfunding Mechanism in College Student Entrepreneurship:A Grounded Theory Analysis

Crowdfunding is a mass behavior that leverages the crowd to raise money to support the individual or organizers 'specific goals and tasks,which is much open and easier to raise funds in an effective way.Furthermore,crowdfunding is tightly related with the prevalent crowd maker paradigm advocated by Chinese government.With the rise of Demohour in 2011 in China,crowdfunding began to attract Chinese people's attention,and then the model was flourishing and generally accepted by more and more participants,which in turn give birth to the increasing platforms of crowdfunding.This paper aims at exploring the applications of crowdfunding model during the entrepreneurship of university students.Different types of college students were selected as the interview sample via the third-party crowdfunding platforms,and grounded theory was employed to examine the topic.The findings of this study pay great attention to the thoughts and concerns dur-ing the college student's entrepreneurship when adopting the crowdfunding model,and the operation mechanisms of crowd-funding are highly explored in this paper.The results may yield some practical implications for the college students to take advantage of crowdfunding to conduct their entrepreneurship.