产业集群环境下市场导向对技术标准扩散的影响

市场导向是技术标准扩散的重要影响因素，但其影响机理尚不清晰。基于产业集群环境，分析市场导向对技术标准扩散的影响，以及技术创新的中介效应和网络权力的调节效应。通过分析227家制造业产业集群内企业调研数据，利用有调节的中介效应检验方法实证研究发现：一方面，市场导向不仅显著直接正向影响技术标准扩散，还通过技术创新产生间接影响；另一方面，网络权力显著正向调节技术创新在市场导向影响技术标准扩散关系中的中介效应。基于研究结论，提出促进产业集群环境下技术标准扩散的相关对策与建议。

Impact of Market Orientation on Technical Standards Diffusion in the Industrial Cluster Environment: Moderated Mediating Effect

M arket orientation is an important influence factor for technical standards diffusion ,but the mechanism is still not clear .Based on the industrial cluster environment ,the influence of market orientation on technical standards diffusion is analyzed ,and the mediating effect of technological innovation and the moderating effect of network power are discussed . Using the test method of moderated mediating effect ,the empirical research is carried out based on 227 enterprises in the manufacturing industry cluster .The research conclusions are as follows :On the one hand ,Market orientation not only has a significant direct impact on technical standards diffusion ,but also has an indirectly impact through technological in‐novation .On the other hand ,network power significantly positive adjustment the mediating effect of technology innova‐tion in the relationship between market orientation and technical standards diffusion .According to research finding ,sug‐gestions to promote technical standards diffusion in the industrial cluster are proposed .