创业失败经验对连续创业意愿的影响——创业失败学习与市场动荡性的作用

基于经验学习理论，探究创业失败经验如何通过创业失败学习影响创业者连续创业意愿，以及市场动荡性的调节作用。对176位有失败经历的创业者进行问卷调查，结果表明：创业失败经验对创业失败学习和连续创业意愿均有显著正向影响；创业失败学习在创业失败经验与连续创业意愿关系间起中介作用；市场动荡性负向调节创业失败学习与连续创业意愿的关系，即市场动荡性越高，创业失败学习与连续创业意愿间的关系越弱。研究结论对于拓展创业失败经验与连续创业意愿研究、帮助创业者从失败中复原，以及激励连续创业具有重要理论价值和实践意义。

Research on the Impact of Entrepreneurial Failure Experience on Serial Entrepreneurial Intention

This study constructs the model of how entrepreneurial failure experience affects serial entrepreneurial intention by entrepreneurial failure learning as a mediated variable, and analyzes the moderating effect of market turbulence in the relationship between entrepreneurial failure learning and serial entrepreneurial intention. The empirical results show that entrepreneurial failure experience has a significant positive impact on entrepreneurial failure learning and serial entrepreneurial intention. Entrepreneurial failure learning plays a partial mediated role between entrepreneurial failure experience and serial entrepreneurial intention. This study puts forward some theoretical and practical implications in helping entrepreneurs to recover from failure and motivate serial entrepreneurship.