双重嵌入下网络惯例刚性对探索性创新的影响

网络组织常出现的惯例刚性现象会影响其探索性创新，但惯例刚性作用效应会受到网络嵌入的影响。为了揭示双重网络嵌入下网络惯例刚性对探索性创新的作用机制，对软件业、高端制造业、信息传输业、制药等行业258份调查数据进行实证分析，结果发现：网络认知刚性、网络行为刚性都不利于企业探索性创新；网络惯例刚性与探索性创新之间的关系受其所嵌入的双重网络影响。在较高社会网络嵌入差异情况下，网络认知刚性、网络行为刚性与探索性创新的负向关系加强。相以地，在较高知识网络嵌入下，网络认知刚性、网络行为刚性与探索性创新的负向关系也会加强。

Research on the Influence of Network Routine Rigidity on Exploratory Innovation in a Dual Network Embedded Perspective

There are always routine rigidity phenomena in a network organization,which could influence its exploratory innovation,and routine rigidity's effect would be moderated by network embeddedness. In order to reveal the mechanism that network routine rigidity influence exploratory innovation in a dual network embedded perspective. Through collecting and analyzing 258 copies of questionnaire on the industry of software,high-tech manufacture,information transmission,pharmacy,etc.,we find that network cognition rigidity and network behavior rigidity are both harmful to retain exploratory innovation. Moreover,the relationships between these network routine rigidity and exploratory innovation are moderated by the dual network which they are embedded.On a higher level of social network embeddedness,the relationship between network cognition rigidity,network behavior rigidity and exploratory innovation is stronger. Similarly,it is also stronger on a higher level of knowledge network embeddedness.