| 基于共生理论的集群企业迁移对合作营销的影响——以浙江永康五金产业集群为例 |
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| 引用本文： | 程大涛,吕筱萍,陈淑君.基于共生理论的集群企业迁移对合作营销的影响——以浙江永康五金产业集群为例[J].科技进步与对策,2009,26(13):52-56. |
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| 作者姓名： | 程大涛 吕筱萍 陈淑君 |
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| 作者单位： | 浙江工商大学金融学院;浙江工商大学工商管理学院; |
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| 摘 要： | 浙江经济是以企业集群为主体的特色区域经济。近年来,随着集群的发展,群内企业纷纷选择外迁以实现更进一步的扩张。目前已有不少学者对集群企业迁移的现象进行了研究,但鲜有从合作共生的视角进行的研究。借鉴合作共生理论,提炼了迁移影响合作营销的4个维度,即依存度、信任度、贡献度、沟通度。在对永康五金集群企业实地调查的基础上,构建了迁移对合作营销的影响模型。
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| 关 键 词： | 共生理论 企业迁移 集群企业 合作营销 |
Influence of the Cluster Enterprise's Move to Co-Marketing based on the Symbiotic Theory |
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| Cheng DaTao,Lv Xiaoping,Chen Shujun.Influence of the Cluster Enterprise''s Move to Co-Marketing based on the Symbiotic Theory[J].Science & Technology Progress and Policy,2009,26(13):52-56. |
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| Authors: | Cheng DaTao Lv Xiaoping Chen Shujun |
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| Institution: | 1.School of Economics;Zhejiang Gongshang University;Hangzhou 310035;China;2.School of Business Administation;China |
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| Abstract: | Zhejiang's industrial base is the main enterprise cluster for the characteristics of the regional economy.With the development of cluster enterprises, the enterprises of the group have opted for moving out in order to achieve further development. Currently, many scholars have made studies on relocation of enterprises clusters, but there has rarely been theoretical research made from the perspective of symbiotic cooperation. On the basis of the symbiotic theory, this paper refines the four dimensions of the ... |
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| Keywords: | Symbiotic Theory Enterprise Relocation Cluster Enterprises Co-Marketing |
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