家族企业接班人社会嵌入与跨代创业

当前经济社会形势下，家族企业接班人肩负着带领企业跨代创业的使命。然而，“人在江湖，身不由己”，接班人跨代创业的行为动机受到高管团队约束。基于此，根据社会嵌入理论，从认知、关系、结构三维度构建接班人嵌入到高管团队对经营多元化影响的分析模型，并对其中的作用机制进行探讨。实证研究表明，接班人和高管团队在认知嵌入上的教育背景同质性、在关系嵌入上的亲密度以及在结构嵌入上的中心化均与经营多元化呈正相关；信任在接班人和高管团队嵌入性与经营多元化关系中发挥部分中介作用。进一步分析发现，父代保守战略嵌入到高管团队中一定意义上不利于企业转型。结论表明，家族企业接班人跨代创业的行为动机受到社会嵌入的影响。

Social Embeddedness and Cross-generation Entrepreneurship in Family Businesses

Under the current economic and social situation, the successors of Chinese family business shoulder the mission of leading enterprises to transform and start businesses. According to the theory of social embedding, the embedding of successors in TMT has an important influence on the attitude towards transformation and entrepreneurship. Based on this, this paper constructs an analysis model of the embedding of successors in TMT from the three dimensions of cognition, relationship and structure, and explores the mechanism of interaction between this embedding and diversified operations. The empirical study shows that the homogeneity of successors' educational background in top management teams' cognitive embedding, the intimacy of relational embedding and the centralization of structural embedding are positively related to the diversification of business operations. In addition, the trust plays a partial mediating role in the embedding of successors in TMT and the diversification of business operations. Further analysis also shows that the conservative strategies of the father generation embedded in TMT hinder the enterprise transformation in a certain sense, which strengthens the conclusion of this paper. These conclusions show that after the family business is passed on, the embedding of successors in TMT affects the decision-making results of the enterprise.