颠覆性创新四阶段扩散过程模型

基于颠覆性创新、创新扩散、创新模糊前端等相关理论，从全流程角度创新性地构建了颠覆性创新四阶段扩散过程模型，包括颠覆性创意产生、颠覆性创新产品开发、侵蚀非主流市场、占据主流市场4个阶段，各阶段之间相互关联、循环往复，并受到技术、市场、政策、竞争等外部环境因素影响。选取液晶电视机和山寨手机作为高端和低端两个颠覆性创新典型案例，通过对其进行验证性分析，构建具体的高端与低端颠覆性创新四阶段扩散过程模型。

Study on the Four Stage Diffusion Process Model of Disruptive Innovation

Based on the theories regarding disruptive innovation, diffusion of disruptive, and fuzzy front end of innovation, this article innovatively constructs a four stage diffusion process model of disruptive innovation from the whole process perspective, including the generation of disruptive creativity, the development of disruptive innovation products, the intrusion of non mainstream market and the dominance of mainstream market. Each stage is correlated with other stages circularly, and they are highly influenced by external environment factors such as technology, market, policy and competition. It selects LCD TV and emulational mobile phone as two typical cases of high end and low end disruptive innovations, and develops the four stage diffusion process model of high end and low end disruptive innovations after performing confirmatory analysis on them.