资源约束下的创业导向、资源行动策略与企业成长

资源约束背景下，如何制定有效的创业导向及资源行动策略对动态环境中企业成长具有重要意义。基于动态能力视角，以恒瑞医药为例，探讨其不同发展阶段创业导向、资源行动策略与企业成长间的内在作用机理。结果发现：①高差异性和高合法性是企业资源行动所追求的理想状态，但在不同发展阶段二者的侧重点不同；②创业导向为企业资源行动策略提供方向，而资源行动策略则是创业导向得以实施的保障，二者相互契合，共同促进企业成长；③多重资源约束是企业创业导向和资源行动的直接动因，而企业能力提升是创业导向和资源行动产生的有效结果，该过程中管理者认知为企业资源环境分析、创业导向制定以及资源行动选择提供有力保障。

Entrepreneurial Orientation,Resource-focused Action and Corporate Growth under the Resource Constraints

Under the background of resource constraints, how to formulate effective entrepreneurial orientation and resource-focused action is of great significance for achieving the smooth growth of enterprises in a dynamic environment.Based on the perspective of dynamic capabilities, Hengrui Medicine is used as an example to conduct a longitudinal case study to explore the internal mechanism of entrepreneurship orientation,resource-focused action and corporate growth in different stages of development.The study found that: ① high diversity and high legitimacy are the ideal states pursued by enterprise's resource-focused action, but the different development stages have different emphasis on each other;②entrepreneurial orientation provides the direction for enterprise resource-focused action, and resource-focused action is the guarantee for the implementation of entrepreneurial orientation,and the fit of them to promote the growth of enterprises;③multiple resource constraints are the direct cause of enterprise entrepreneurship orientation and resource-focused action, and the improvement of enterprise capability is the effective result of entrepreneurial orientation and resource-focused action. In this process, managers' cognition provides a strong guarantee for the analysis of enterprise resource environment, the formulation of entrepreneurial orientation and the choice of resource-focused action.