数字化转型研究知识结构与热点趋势

随着信息通信技术的渗透扩散，数字化转型已成为重要研究方向之一，把握数字化转型研究热点和趋势，可为未来研究提供指引和参考。针对WOS数据库935篇文献，运用CiteSpaceV进行可视化分析，探索数字化转型领域的知识结构、热点和趋势。结果表明，数字化转型研究高产国家为美国、德国和英国，高产机构为哥本哈根商学院、瓦萨大学、麻省理工学院等，《TechnologicalForecastingandSocialChange》是发表文章最多的期刊，研究热点包括“信息技术、组织变革和绩效”、“工业4.0和数字化转型”与“商业模式创新”等。关键词突现分析表明，以客户为中心的商业模式创新和新的价值创造方式是新趋势。最后，从前因—过程—结果三方面提出数字化转型研究内容框架与未来展望。

Digital Transformation: Knowledge Structure,Hotspots and Trends

The wave of digital transformation (DT) has spread across the world. DT has fundamentally changed consumer expectations and behaviors, put pressure on traditional enterprises, and thus it has transformed the original market environment as well as broken business boundaries. In order to bridge the gap between theory and practice and make meaningful improvements, it is necessary to further study the related issues to DT and build its theoretical foundation.#br#There are a variety of literature review methods with relative merits. In contrast, the method of bibliometric analysis is widely viewed as quantitative analysis tools to identify research trends, author collaboration networks, publication journals and subject areas. The results of bibliometric analysis not only assist scholars in identifying suitable partners and groups but also help to assess hot trends and future research agendas. To resolve the problem of knowledge gaps in bibliometrics reviews, this research mainly aimed to: (1) summarize the research on DT since 2006; (2) discuss the popular research topics and characteristics in this field; (3) analyze potentially valuable research directions based on the analysis of the emerging trends.#br#It's found that firstly the research on DT in the field of economic management originated in the 1990s. The number of publications in this field has been growing continuously since 2006, with an explosion beginning in 2018. DT research is receiving increasing attention from researchers and is likely to continue to flourish in the coming years. Secondly the United States was the most productive contributor with numerous publications. Copenhagen Business School was the most active institution with the largest number of publications.No matter from the evaluation of high-income countries, high-income institutions or high-income authors, the top rankings are developed countries in Europe and the United States, which shows that the levels and degrees of DT in the developed countries in Europe and the United States are relatively high, and there are close cooperation in the academic research groups. Thirdly according to the high frequency and centrality of co-occurrence keywords, the importance of “information technology, organizational change, and performance”, “Industry 4.0 and DT”, and “business model innovation” has been indispensable in the research field on DT. Fourthly the keyword bursts results analysis suggested that researchers are increasingly concerned about management concept of promoting service-oriented logic and the change of customer consumption demand, so as to realize the business model innovation centered on customer value. Finally, the content framework and future prospects of digital transformation research are put forward from the three aspects of Antecedents—Process—Consequences.#br#By combing the keywords bursts analysis with influential references critical reading, it is suggested that studies need to deepen the research on support for DT. For different countries, regions, industries and companies, the establishment, governance, and evolution of digital infrastructure and digital platforms still need to be discussed by scholars in various fields. Moreover further studies should expand research on DT processes and mechanisms. In the process of DT, different industries face different challenges, and future research can focus on the DT process mechanism of traditional industries. Then, future research needs to further explore the mechanisms and contextual conditions of different DT processes (digital product transformation, digital service transformation, digital organization transformation, and digital business model transformation, etc.) on organizational and operational performance. At last, future research can expand the research context. Recently, under the guidance of the innovation catch-up strategy, emerging economies have comprehensively improved their independent innovation capability, and DT and innovation, as the key driving forces for economic development, have become important and momentum for emerging economies to surpass. In addition, emerging economies have a large volume of traditional manufacturing industries, but the theoretical research on DT in emerging economies is weak, showing a disconnection between theory and practice, and the research contents are unsystematic. Together, this study makes a certain contribution to DT and provides a foundation for in-depth insights into this field.#br#