创意企业非研发创新活动对合作创新绩效的影响——以产业集群关系嵌入为中介

以创意为产品内容，利用符号意义创造价值的创意企业，其创新发展模式成为政府和学界关注焦点。以合作创新和嵌入性理论为基础，将产业集群关系嵌入融入创意企业非研发创新对合作创新绩效的影响关系模型，进行验证性因子分析和中介效应结构方程模型分析。结果发现：创意企业技术引进、创意设计及创意学习对合作创新绩效具有正向影响；产业集群商业及政府层面关系在其中发挥中介作用；具体来看，产业集群商业层面关系对非研发创新活动与合作创新关系的中介效应更为显著。研究结论可为指导创意企业依托自身优势更好地开展非研发创新活动，并依托产业集群关系提升不同主体合作质量提供理论参考和实践贡献。

Research on the Mechanism of Non-R&D Innovation Activities of Creative Enterprises on the Performance of Cooperative Innovation: The Mediating Effect of Industrial Cluster Relational Embeddedness

Creative enterprises always take creativity as key points of product and use symbolic meaning to create value, their innovative development draw a lot of attention from government and academia. Based on the theory of cooperative innovation and relational embeddedness, this study incorporates the relational embedded in industrial cluster into the relationship model of creative enterprises' non-R&D innovation and cooperative innovation performance. The results obtained by using structural equation model show that the technology adoption, creative design and creative learning of creative enterprises have significant positive influence on the performance of cooperative innovation; the political relationship and commercial relationship embedded in industrial clusters play intermediary roles; specifically, the intermediary effect of the commercial relationship embedded in industry clusters is more significant. This paper not only enriches and expands the current literature on the construct of Non-R&D innovation activities, but also guides creative enterprises to conduct non-R&D innovation activities and maintain the quality of cooperation based on the relationship embedded in industry clusters.