| 浙江省旅游景区的转型升级研究 |
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| 引用本文： | 杨梅芳,郎富平.浙江省旅游景区的转型升级研究[J].湖南经济管理干部学院学报,2012(5):25-28,146. |
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| 作者姓名： | 杨梅芳 郎富平 |
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| 作者单位： | [1]杭州市工人业余大学,浙江杭州310003 [2]浙江旅游职业学院,浙江杭州311231 |
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| 基金项目： | 2011年浙江省旅游科学研究重点项目：“旅游产业与相关产业的融合模式研究”（编号：2011ZD06）; 浙江旅游职业学院“旅游产业”专项研究项目“旅游景区发展问题及其对策研究”（编号：2010CY06） |
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| 摘 要： | 旅游景区是区域旅游产业发展的核心载体,是将旅游业培育成＂国民经济的战略性支柱产业和人民群众更加满意的现代服务业＂的主阵地。以浙江省为例,通过对浙江省旅游景区调查数据的剖析以明确其存在的问题与不足,指出旅游景区转型升级的必要性、内涵任务及面临难题,并分别从政府、企业等两个层面提出相应的对策与措施,为国内旅游景区的转型升级与可持续发展提供参考。
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| 关 键 词： | 浙江省 旅游景区 转型升级 对策 |
A Study of Transformation and Upgrading of Zhejiang Tourist Attractions |
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| YANG Mei-fang,LANG Fu-ping.A Study of Transformation and Upgrading of Zhejiang Tourist Attractions[J].Journal of Hunan Economic Management College,2012(5):25-28,146. |
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| Authors: | YANG Mei-fang LANG Fu-ping |
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| Institution: | 1.Hangzhou Workers Amateur University,Hangzhou 310003,Zhejiang,China;2.Tourism College of Zhejiang,Hangzhou 311231,Zhejiang,China) |
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| Abstract: | Tourist attraction functions as a core carrier of the development of regional tourism industry as well as the front line of the country＇s building tourism industry as an industry more welcomed by its people and a strategic pillar industry of national economy.This paper aims to provide references and proposals for transformation,upgrading and sustainable development of tourist attractions in China,by taking Zhejiang province as an example.The research is done by analyzing the statistics of tourist attractions in Zhejiang as to point out the problems and shortcomings,and indicate the necessity of transformation and upgrading,connotation tasks and also the difficulties from two perspectives,namely government and enterprises. |
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| Keywords: | Zhejiang province tourist attractions transformation and upgrading proposals |
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