旅游者摄影行为研究初探——基于摄影旅游者与大众旅游者的对比

摄影在旅游过程中不可或缺。摄影是以影像的形式记录真实的旅游经历,建构和推广旅游目的地的形象的过程。因此,旅游者的摄影行为具有普遍的象征意义和重要的研究价值。本文以桦木沟国家森林公园为例,采用问卷调查和访谈法,围绕人口统计学因素、出游条件、摄影条件分析了摄影旅游者和大众旅游者的群体特征;并依托需求-动机-行为模式,在研究综述和问卷调查的基础上,围绕摄影需求的发生、摄影动机的构成和发展、摄影行为特征三个问题展开了调查和研究。研究结论表明摄影旅游者和大众旅游者的摄影行为基于不同层次的需求和动机,而且两者在拍摄对象和拍摄用时等方面都存在明显差异,但在拍摄时机的选择上存在着一定的规律。

A Preliminary Study of Photographic Behavior of the Tourist——Based on the contrast of the photographic tourist and the mass tourist

Photography is an indispensable behavior in the process of tour.It’s a process to construct the figure of the tourism destination and promote it,by recording the real experience in the form of image.For this reason,photographic behavior,with importance of investigation,is one of the symbols of the tourist.Questionnaire survey and interview are applied to make a comparative analysis of the photographic tourist and the mass tourist from the aspect of population statistics,travel conditions and photographic conditions.And based on the Need-Motivation-Behavior model,we discuss the origin of the photographic need,the construction and the development of the photographic motivation level,and the character of the photographic behavior by means of the summary of the previous study results and the questionnaire survey.The result shows that the photographic tourist and the mass tourist have different level of the need and the motivation.Meanwhile,the two groups have evidence discrepancy in their photographic objects and the consuming time,as well as the general characteristics in the selection of occasions and seasons.