刍议中小企业市场细分策略研究

世界金融危机导致了我国沿海外贸型中小企业破产,中小企业简单模仿策略付出了高昂成本,由此也显示出企业忽视市场细分的危害性。这说明:市场细分对中小企业生存和发展至关重要,是决定其生命周期长短的关键,然而众多中小企业对此关注不够。因此,中小企业务必做好市场细分工作,选好相关策略。

On Market Segmentation of Small and Medium-sized Enterprises

The world financial crisis leads to the bankruptcy of some small and medium-sized enterprises in China's coastal areas.This is the result of their copy strategy and their ignorance of market segmentation and they must pay for it.Market segmentation is very important for existence and development of small and medium-sized enterprises,and it is a key factor for enterprises' life cycle,while they pay little attention to it.So they must do a good job in market segmentation and choose a suitable strategy.