| 区域旅游商品的营销策略 |
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| 引用本文： | 彭蝶飞.区域旅游商品的营销策略[J].经济地理,2006,26(3):526-529,537. |
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| 作者姓名： | 彭蝶飞 |
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| 作者单位： | 湖南农业大学,农学院,中国,湖南,长沙,410128;长沙师范专科学校,教务处,中国,湖南,长沙,410100 |
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| 摘 要： | 实施科学而合理的区域旅游商品营销策略对提高其知名度和美誉度、扩大其市场份额、实现利润的最大化起着重要作用,区域旅游商品的营销策略包括确定目标市场、制定合理价格、选择有效促销方式、创新销售模式、创建商品品牌及市场信息反馈等。
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| 关 键 词： | 区域旅游商品 营销 促销 品牌 |
| 文章编号： | 1000-8462（2006）03-0526-04 |
| 收稿时间： | 2005-10-23 |
| 修稿时间： | 2005-10-232006-01-20 |
STUDY ON THE MARKETING STRATEGIES OF THE REGIONAL TOURIST COMMODITIES |
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| PENG Die-fei.STUDY ON THE MARKETING STRATEGIES OF THE REGIONAL TOURIST COMMODITIES[J].Economic Geography,2006,26(3):526-529,537. |
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| Authors: | PENG Die-fei |
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| Institution: | 1. Agricultural College of Hunan Agricultural University, Changsha 410128, Hunan, China; 2. Educational Administration Detriment of Changsha Normal College, Changsha 410100, Hunan, China |
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| Abstract: | Implementing the scientific and reasonable marketing strategies of the regional tourist commodities plays an important role in raising popularity and good reputation of these commodities,expanding their market share,realizing the maximization of their profit.The marketing strategies include confirming target market,making reasonable price,choosing effective method of promotion,innovating selling mode,establishing trademark and market information feedback and so on. |
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| Keywords: | the regional tourist commodities marketing promotion trademark |
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