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大连城市旅游形象的CIS战略
引用本文:谷成,郭强.大连城市旅游形象的CIS战略[J].经济地理,2001,21(4):509-512.
作者姓名:谷成  郭强
作者单位:1. 东北财经大学财税学院,
2. 东北财经大学金融系,
摘    要:注重城市形象,塑造城市特色,是当今城市建设中极受注目的课题。本文在企业CIS系统的引申下提出城市CIS战略模式,在分析了形象定位的支持系统和影响系统之后从文化特质,旅游功能,市场定位入手,提出塑造旅游城市形象的CIS系统内核,即文化识别(CI),功能识别(FI),市场识别(MI)。借助对大连城市形象的认知调查思考如何以创意性思维塑大连个性化旅游城市形象,提出了大连在突出化都市旅游形象,滨海区旅游形象方面表现个性的方法。

关 键 词:城市旅游形象  CIS战略  大连市  形象定位  文化识别  功能识别  市场识别  都市旅游
文章编号:1000-8462(2001)04-0509-04
修稿时间:2000年6月15日

THE CIS STRATEGY ON THE TOURISM IMAGINE OF DALIAN CITY
GU Cheng ,GUO Qiang.THE CIS STRATEGY ON THE TOURISM IMAGINE OF DALIAN CITY[J].Economic Geography,2001,21(4):509-512.
Authors:GU Cheng  GUO Qiang
Institution:GU Cheng 1,GUO Qiang 2
Abstract:Stressing city imagine and forming city feature are the most attended subject on city construction at present. This paper points out a city's CIS strategy. After analyzing the support system and effect system and effect system of forming imagine, based on cultural character, tourism function, stable market, the paper poses the CIS strategy's core of the tourism city imagine, culture identity, function identity and market identity. By the investigation of Dalian's city imagine, the paper discusses how to form special tourism city imagine by pioneering thinking and analyses how to show the feature of Dalian's modern tourism city imagine and seafront tourism city imagine.
Keywords:city imagine  tourism city imagine  CIS strategy
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