| 湖南名人故里旅游市场稳定与开发策略研究——基于刘少奇同志纪念馆的实证研究 |
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| 引用本文： | 喻建良.湖南名人故里旅游市场稳定与开发策略研究——基于刘少奇同志纪念馆的实证研究[J].经济地理,2006,26(5):888-891. |
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| 作者姓名： | 喻建良 |
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| 作者单位： | 湖南大学,工商管理学院,中国湖南,长沙,410082 |
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| 摘 要： | 名人故里是湖南的重要旅游资源,对刘少奇同志纪念馆的旅游市场调查和分析表明,各个名人故里景点存在诸如产品雷同、渠道单一、促销不力等营销问题,同时也存在资源过度利用、城市化引起的旅游资源环境退化以及资源分散经营等问题。文章提出了刘少奇同志纪念馆市场稳定与开发策略,并提出了建议。
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| 关 键 词： | 名人故里游 旅游资源开发 市场营销 |
| 文章编号： | 1000-8462（2006）05-0888-04 |
| 收稿时间： | 2006-01-10 |
| 修稿时间： | 2006-01-102006-05-07 |
TOUR MARKET DEVELOPMENT STRATEGIES OF HOMETOWNS OF HUNAN HISTORIC CELEBRITIES: A CASE STUDY OF THE HOMETOWN OF LIU SHAOQI |
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| YU Jian-liang.TOUR MARKET DEVELOPMENT STRATEGIES OF HOMETOWNS OF HUNAN HISTORIC CELEBRITIES: A CASE STUDY OF THE HOMETOWN OF LIU SHAOQI[J].Economic Geography,2006,26(5):888-891. |
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| Authors: | YU Jian-liang |
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| Institution: | Management School, Hunan University, Changsha 410082, Hunan, China |
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| Abstract: | Hunan is famous with its abundant tour resource of hometowns of historic celebrities.A survey of the market and operation of the hometown of Liu Shaoqi,a former deputy president of China,shows that product similarity,simple channel and lack of promotion of the operators have affected the market development.Although the market is not well developed,overuse of the tour resource,environment problem derived from urbanization,and over-separated operation of different tour sites and tour businesses are still common problem influence the development of the market.Marketing strategies and suggestions are proposed for the tour market development of the hometown of Liu Shaoqi and the whole resource of hometowns of Hunan historic celebrities. |
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| Keywords: | hometowns of historic celebrities tour resource marketing strategy |
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