| 旅游区(点)核心竞争力的实质及营建实证 |
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| 引用本文： | 李远.旅游区(点)核心竞争力的实质及营建实证[J].经济地理,2006(Z2). |
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| 作者姓名： | 李远 |
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| 作者单位： | 重庆科技学院管理学院 中国重庆400042 |
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| 基金项目： | 北京市自然科学基金重点项目(编号:6031001)资助 |
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| 摘 要： | 旅游区(点)(以下简称旅游区)是旅游业发展的重要支撑,核心竞争力是反映一个旅游区素质和发展潜能的重要标志。文章运用竞争优势理论和核心竞争力理论并结合旅游业的自身特点,以重庆涪陵天台峡谷景区为例,探讨了旅游区核心竞争力的营造方法,并提出了以目标市场为导向,以彰显旅游资源特色、提供差异性体验为内核的旅游区核心竞争力建设思路。
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| 关 键 词： | 旅游区 竞争优势 核心竞争力 |
RESEARCH ON CONSTRUCTION OF CORE COMPETITION IN TOUR AREA |
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| LI Yuan.RESEARCH ON CONSTRUCTION OF CORE COMPETITION IN TOUR AREA[J].Economic Geography,2006(Z2). |
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| Authors: | LI Yuan |
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| Abstract: | Tour area is the main element of tourism development.Tour area and core competition is the symbol reflecting the quality and potentiality of a tour area.The paper applies competition strength theory and core competition theory in discussing on how to construct core competition in a tour area.The author cites Tiantai Valley Tour Area as an example,and puts forward the thought on target market as direction,showing tourism resources,and providing differential experience. |
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| Keywords: | tour area competition strength core competition |
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