| 零售商业市场定位与地理定位 |
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| 引用本文： | 张素丽.零售商业市场定位与地理定位[J].经济地理,1999,19(2):121-127. |
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| 作者姓名： | 张素丽 |
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| 作者单位： | 北京师范大学资源与环境科学系 |
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| 摘 要： | 本文从微观角度出发，以零售商业为研究主体，探讨在零售商业企业发展战略中市场定位与地理定位的重要性及两者的关系。依据定性和定量相结合的原则，给出了零售商业进行市场定位与地理定位的思路
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| 关 键 词： | 零售商业 市场细分 市场定位 地理定位 中国 |
RETAIL INDUSTRY: MARKET POSITION AND GEOGRAPHIC LOCATION |
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| Zhang Suli.RETAIL INDUSTRY: MARKET POSITION AND GEOGRAPHIC LOCATION[J].Economic Geography,1999,19(2):121-127. |
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| Authors: | Zhang Suli |
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| Abstract: | Retail industry is a very changeable, competitive field. To lead successful business, a retailer must determine the market position of its own, and decide which location will best serve the market segment. Both market position and geographical location in retailing are discussed in the paper. And relationship between them is presented also. We hope these will be of benefit to retailers and government in China. |
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| Keywords: | retail industry market segmentation market position geographical location |
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