北京市海淀区旅游资源开发与保护

根据北京城八区功能定位,海淀区是国家高新技术产业基地之一,国际知名的高等教育和科研机构聚集区,国内知名的旅游、文化、体育活动区。文章从资源分析入手,将海淀区旅游资源做了分类并与北京市各县区特色旅游资源分布比例做了比较。海淀区特色旅游资源的比例达到31%,而第二位的房山区才占到16%。在明确海淀区旅游发展优势的基础上从软硬件两方面提出了今后发展所面临的问题。针对国外游客、国内游客以及北京市民等三个不同的客源市场,提出将以翠湖、稻香湖为代表的湿地生态旅游,以四季青,锦绣大地为代表的农业观光采摘游,以中关村园区、北大、清华等高等学府为代表的现代科教游,以及以皇家园林为代表的历史文化游等四个旅游产品作为今后海淀区发展旅游的重点品牌。最后从资源保护的角度提出了发展生态旅游的总体思路、开发重点和基本对策。

STUDY ON THE EXPLOITATION AND CONSERVATION OF TOURISM RESOURCES IN HAIDIAN DISTRICT,BEIJING

Haidian district,located in the north of Beijing,is one of national high and new technology industry base,of international well-known universities and scientific research institutions accumulation zones,of domestic traveling,culture and sports centers.Haidian district is also rich in ecological tourism resources that are of peculiar characteristics.Based on the evaluation of the tourism resources in Haidian district,and market location,this paper puts forward four exploiting and utilizing targets such as wet land eco-tourism,agro-tourism,science and education tourism,history and culture tourism in Haidian district.Finally,this paper provided a series of science tourism planning and strategies based on protecting and developing tourism resources,and also promoting tourism development of Haidian district.