| 论区域营销系统 |
| |
| 引用本文： | 王山河,陈烈.论区域营销系统[J].经济地理,2006(Z1). |
| |
| 作者姓名： | 王山河 陈烈 |
| |
| 作者单位： | 中山大学地理科学与规划学院 中山大学地理科学与规划学院 中国广东广州 涪陵师范学院 中国重庆涪陵 中国广东广州 |
| |
| 基金项目： | 高等学校博士学科点专项科研基金项目(编号:20020558005)资助 |
| |
| 摘 要： | 区域营销实质上是一个战略市场管理过程,也是一个区域财富的增长过程。文章从区域营销系统的主客体和营销的目的出发,认为区域营销系统主要由四部分构成:主体子系统、目标市场及其决策过程、产品子系统、战略管理子系统。并认为营销实质上是一个社会管理过程,是一个产品和价值交换过程,而区域营销系统网络是实现区域产品和价值交换的平台。同时还认为区域形象是区域营销的产品包装。
|
| 关 键 词： | 区域营销系统 区域营销主体 区域营销客体 区域营销产品 区域营销战略 |
ON REGIONAL MARKETING SYSTEM |
| |
| WANG Shan-he,CHEN Lie.ON REGIONAL MARKETING SYSTEM[J].Economic Geography,2006(Z1). |
| |
| Authors: | WANG Shan-he CHEN Lie |
| |
| Institution: | WANG Shan-he1,2,CHEN Lie1 |
| |
| Abstract: | Regional marketing is the management of a strategic market in fact,and the growth course of a regional wealth too.This text proceeds from the main object of the regional marketing system and purpose of marketing,think the regional marketing system is formed by four parts mainly: Subject subsystem of regional marketing;The goal market of regional marketing and decision-making process; Products subsystem of regional marketing;Strategic management subsystem of the regional marketing.Think marketing is a social management in fact,it is a product that exchanges the course with value,and the systematic network of regional marketing realizes the platform where the regional products are exchanged with value.Meanwhile,this text still thinks the regional image is the packing of product of regional marketing. |
| |
| Keywords: | regional marketing system subject of regional marketing object of regional marketing products of regional marketing regional marketing strategy |
| 本文献已被 CNKI 维普 等数据库收录！ |
