河南省旅游市场分析及客源目标市场选择

河南省拥有丰富的旅游资源,但近年来旅游业绩却一直徘徊在全国中下游水平,强大的资源优势并没有转化为相应的经济优势。其根本原因之一是旅游市场拓展不力,影响了旅游品牌的建立和竞争力的提高。文章运用市场分析模型和数理统计方法对入境和国内旅游市场进行了深入细致的分析,总结了入境和国内客源市场的特点,划分了入境和国内旅游的三级客源目标市场,力图从旅游市场拓展方面为旅游业的发展做出有益的探索。

ANALYSIS OF TOURISM MARKET AND SELECTION OF TARGET TOURIST SOURCE MARKET IN HENAN PROVINCE

Henan province owns abundant tourism resources,but its tourism accomplishment has always been gone back and forth in the level of midstream or downstream of the whole country in recent years,mighty advantages of tourism resources has not been accordingly converted into economic advantages.One of basic reasons is market exploitation didn't do its best,which hinders the popularity of tourist industry and improvement of market competitive power.This article analyses both here and abroad tourist market in Henan province deeply by market analysis model and the method of mathematics and statistics,concludes characteristics of domestic and overseas market,and then divides target tourist source market into three-rated market.The study is expected to help improve the market development and provide some useful inspiration and references for further market activities of tourist industry in Henan province.