台胞来闽旅游持续发展的精品战略

吸引台胞来闽旅游持续发展，扩大台胞来闽旅游消费数额，是福建省维持入境游名列全国前茅地位的战略问题。福建省必须消除目前吸引台胞旅游产品策划上的误区，以标志性景观树立旅游形象，以垄断性文化提升旅游品位，以典型性福地激发旅游情感，确立对台旅游精品的战略，注意对台旅游精品的空间布局和规划。注意政府客观指导，两岸合作开发，招商引资，面向市场引导消费，加强宣传促销、人才培养、资源保护等问题并建立政策保障体系。

THE ELABORATE WORKS STRATEGY IN SUSTAINABLE DEVELOPMENT OF COMPATRIOT OF TAIWAN COMING TO FUJIAN PROVINCE

The sustainable development in attracting compatriot of Taiwan coming to Fujian to have a trip and to enlarge the amount of compatriot of Taiwan's consumption in Fujian is to keep the front place in entry tourism in the whole country for Fujian province. The paper put forward that Fujian province should eliminate the misunderstanding in tourist products, planning of attracting more compatriots of Taiwan, building up tourism identity by symbolic landscape, promoting tourism taste by monopolize culture, stimulating tourism emotion by typical homeland, set up facing Taiwan tourism elaborate works strategy and pay attention to space arrangement and planning in facing Taiwan tourism elaborate works. The Fujian province should take note of some problems such as the government's objective guide, cooperative development in both shore, attracting investment, facing market to lead consumption, strengthen publicity, training talent, resource protection and so on, and set up protection policy system.