| 红色旅游核心竞争力评价体系研究 |
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| 引用本文： | 张河清,喻彩霞.红色旅游核心竞争力评价体系研究[J].经济地理,2009,29(3). |
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| 作者姓名： | 张河清 喻彩霞 |
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| 作者单位： | 1. 广东商学院,旅游学院,中国,广东,广州,510320
2. 湘潭大学,旅游管理学院,中国,湖南,湘潭,411105 |
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| 摘 要： | 核心竞争力是获得持续发展竞争优势的基础.以价值链分析工具、结合红色旅游的特点提出红色旅游评价指标设计依据,从文化感染力、产品竞争力、设施支撑力、市场影响力、形象吸引力、管理协调力和政府支持力七个方面构建红色旅游核心竞争力评价指标体系,通过运用AHP(层次分析法)模型测算指标权重,构建AHP评价模型.
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| 关 键 词： | 红色旅游 核心竞争力 评价指标体系 |
THE INDEX SYSTEM TO EVALUATE THE CORE COMPETENCE OF RED-TOURISM |
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| ZHANG He-qing,YU Cai-xia.THE INDEX SYSTEM TO EVALUATE THE CORE COMPETENCE OF RED-TOURISM[J].Economic Geography,2009,29(3). |
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| Authors: | ZHANG He-qing YU Cai-xia |
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| Institution: | 1.Department of Tourism;Guangdong University of Business Studies;Guangzhou 510320;Guangdong;China;2.Department of Tourism;Xiangtan University;Xiangtan 411105;Hunan;China |
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| Abstract: | Core competence is the base to get competitive advantage for sustainable development.According to the implication and primary features of red-tourism,the basis to design core competence were put forward by value chain analytical technique. The index system and its evaluation model were built based on seven composition elements such as culture infection capability,product capability,facilities support capability,maket impact capability,image attraction capability, management capability and government support... |
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| Keywords: | AHP |
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