重庆旅游文化发展初探

旅游文化成为现代旅游业发展的灵魂。重庆旅游文化资源类型齐全，文化特色鲜明，但重庆旅游产品的开发大都处于较低层次，因此开发重庆旅游文化资源对加快重庆现代旅游业的发展具有必要性和紧迫性。当前重庆旅游文化发展有两个特点：①围绕资源进行深度开发，建成有特色的旅游文化城市。②大力发展有地方情调的动态旅游。为实现这一战略重点，必须实施若干相应的基本措施。

STUDY ON DEVELOPMENT OF TOURISM CULTURE IN CHONGQING CITY

Tourist culture has become the soul of modern tourist development. There is a complete kind of tourist culture resources, and its culture characteristic is distinctive. But most of its developed products are lower level. It is necessary and urgent to exploit the tourist culture resources and speed up the development on modern tourism in Chongqing. We think that there are two characteristics to develop it. The first is to further exploit the advantageous resources of tourist culture, and make Chongqing build up to atomism culture city with its characteristic. The second is to greatly develop the dynamic tourism with local sentiment. To achieve this strategic emphasis, six basic measures must be carried out.