基于数字足迹的乡村旅游流空间结构特征--以浙江省湖州市为例

乡村旅游是乡村振兴的有效路径,也是近年来研究热点,而在乡村旅游流领域研究相对不足。以湖州乡村旅游地为案例,通过对大样本数字足迹的数据处理,分析乡村旅游流空间结构特征,总结空间行为偏好。结果表明:①乡村旅游数字足迹呈现全年双峰值、月度差异不大的时间特征,"双核"多组团的空间分布特征,以及古镇、古村、民宿等带有文化符号旅游景观导向的空间偏好特征;②网络密度0.27的乡村旅游流空间结构由连接度高的34个节点构成,除核心吸引的双核外,民宿集聚区构成了网络结构的核心点;③传统旅游吸引物、民宿集聚区等节点呈现较强的网络中心性,节点的网络结构特征反映乡村旅游流空间呈现的地理临近性,以及区域空间集聚、扩散与联动发展效应。依据研究结论提出"完善与发挥节点集聚扩散功能,增强节点对数字足迹的有效吸引力,提升乡村旅游经济发展质量,助力乡村振兴"的发展策略。

Spatial Structure Characteristics of Rural Tourism Flow Based on Digital Footprint:Taking Huzhou City in Zhejiang Province for Example

Rural tourism is an effective path for rural revitalization,and also a research hotspot in recent years.However,the research in the field of rural tourism flow is relatively insufficient.Taking Huzhou rural tourism destination as an example,through data processing of large sample digital footprint,the spatial structure characteristics of rural tourism flow are analyzed,and the spatial behavior preferences are summarized.1)The results show that:the digital footprint of rural tourism presents the time characteristics of double peaks of the whole year and little monthly difference,the spatial distribution characteristics of"double-core"multi-group,and the spatial preference characteristics of ancient towns,ancient villages,homestay inn and other tourism landscape oriented cultural symbols.2)The spatial structure of rural tourism flow with network density of 0.27 is composed of 34 nodes with high connectivity.In addition to the dual-core attracted by the core,the Homestay cluster constitutes the core point of the network structure.3)Traditional tourism attractions,homestay inn cluster and other nodes show strong network centrality,and the network structure characteristics of nodes reflect the geographical proximity of rural tourism flow space,as well as the regional spatial agglomeration,diffusion and linkage development effect.4)According to the research conclusion,put forward the development strategy of"perfect and give full play to the agglomeration and diffusion function of nodes,enhance the effective attraction of nodes to digital footprint,improve the quality of rural tourism economic development,and help rural revitalization".The research can provide countermeasures for the high quality development of rural tourism.It provides theoretical support and practical reference for the rural revitalization led by tourism.