北京城区便利店的空间布局与居民利用特征——以7-11为例

以问卷调查及实地观察获得的第一手资料为基础,以7—11便利店为例,研究北京城区便利店的空间布局及居民的利用特征。目前北京城区便利店的发展仍然比较滞后。7—11便利店通常在重点区域集中开店,并形成各具特色的布局类型。以7—11东直门店为典型样本,研究发现该店消费者主要是年轻白领和学生,中低收入人群较多。消费者多以步行和公交车作为交通方式,出行时间快捷,具有少量多次的商品购买特征。北京便利店的发展必将进一步影响到城市居民的消费行为。

THE DISTRIBUTION OF CVS IN BEIJING URBAN AREA AND THE CHARACTERISTICS OF THE CONSUMER BEHAVIOR——A CASE STUDY OF 7-11

Based on the data collected from questionnaire survey as well as the on-site observation,taking 7-11 as an example,this paper has discussed the distribution of convenience store(CVS) in Beijing and the characteristics of the consumer behavior.We shall reach the conclusion that CVS in Beijing has not well-developed yet.Stores of 7-11 often centralize in given areas of a city and form characterized location types.This research has showed that young white-collars and students turn out to be the main consumers of 7-11 in Beijing.They mainly walk or take bus to get to the store,and usually spend fewer minutes on way.They buy fewer things each time but visit the store frequently.With the further development of CVS in Beijing,consumer behavior of residents in Beijing will be affected much more.