| 兰州市旅游形象策划初探 |
| |
| 引用本文： | 李琛.兰州市旅游形象策划初探[J].经济地理,2002(Z1). |
| |
| 作者姓名： | 李琛 |
| |
| 作者单位： | 北京联合大学应用文理学院经济学与城市学系 中国 |
| |
| 摘 要： | 在全面分析了兰州市旅游业发展状况之后,指出兰州市旅游业要腾飞,树立良好的旅游形象是关键。文章在前人研究的基础上,对于城市旅游形象的若干理论做了系统的总结,并以此为依据,从理念、行为、视觉三个方面对兰州市的旅游形象做了系统策划。
|
| 关 键 词： | 兰州市 城市旅游形象 CI理论 |
A TENTATIVE STUDY ON THE DESIGN OF THE URBAN TOURISM IMAGE IN LANZHOU |
| |
| LI ChenCollege of Arts and Science of Beijing Union University,Beijing ,China.A TENTATIVE STUDY ON THE DESIGN OF THE URBAN TOURISM IMAGE IN LANZHOU[J].Economic Geography,2002(Z1). |
| |
| Authors: | LI ChenCollege of Arts and Science of Beijing Union University Beijing China |
| |
| Institution: | LI ChenCollege of Arts and Science of Beijing Union University,Beijing 100083,China |
| |
| Abstract: | Lanzhou, the capital of Gansu province and the tourism center in the upper reaches of Yellow river, doesn't make itstourism development synchronize with its distinctive position. One of the reasons is that the tourism image is not pleasant. Forthis purpose, this article summerizes the relative theories of design of tourism image, and makes a systematical design abouttourism image of Lanzhou from 3 perspectives: mind, visual and behavioral images on the basis of the detailed analysis of tourismresources in Lanzhou. |
| |
| Keywords: | Lanzhou urban tourism image theory of CI |
| 本文献已被 CNKI 等数据库收录！ |
|
