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我国旅行社品牌经营战略探讨
引用本文:邹宏霞.我国旅行社品牌经营战略探讨[J].经济地理,2004,24(6):865-868.
作者姓名:邹宏霞
作者单位:中南林学院,旅游与管理学院,中国湖南,长沙,410004
摘    要:品牌不仅是旅行社竞争力的核心,也是一个国家、地区旅游经济发展实力的重要标志。面对日益激烈的国际旅游市场竞争,我国旅行社进行品牌经营战略已被提上日程。文章通过论述品牌经营战略与旅行社发展的关系,分析了我国旅行社品牌经营的现状,提出了旅行社品牌经营战略的具体措施。

关 键 词:旅行社  品牌经营战略  中国  国际旅游市场  旅游经济发展  地区  竞争力  实力  文章  核心
文章编号:1000-8462(2004)06-0865-04

STUDY OF THE BRAND OPERATIONAL STRATEGY OF CHINA TRAVEL SERVICE
ZOU Hong-xia.STUDY OF THE BRAND OPERATIONAL STRATEGY OF CHINA TRAVEL SERVICE[J].Economic Geography,2004,24(6):865-868.
Authors:ZOU Hong-xia
Abstract:Brand is not only the key point of a travel service competition, but also it is an important mark of a country and district's tourism economy development.Competing intensely with the international travel services,it has put on agenda that the brand operational strategy will be carried out in China.In this article,the author analyzes the current situation of our country's brand operational strategy,as well as discusses its relationship with the development of the travel services.Last but not least,some detail measures about theoperational brand strategy have been put up.
Keywords:brand  operational strategy  travel service
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