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基于TOPSIS方法的红色旅游绩效评价——以领袖故里红三角为例
引用本文:王忠,阎友兵.基于TOPSIS方法的红色旅游绩效评价——以领袖故里红三角为例[J].经济地理,2009,29(3).
作者姓名:王忠  阎友兵
作者单位:湘潭大学,旅游管理学院,中国,湖南,湘潭,411105
摘    要:根据国家发展红色旅游的目的、旅游绩效的特征和利益相关者理论,红色旅游绩效评价指标体系主要包括旅游投资、景区员工人数、旅游资源品位、旅游人数、旅游收入、游客满意度、教育效果等要素;运用极值法和变异系数法对指标进行处理,选择TOPSIS法建立评价模型,以领袖故里红三角红色旅游绩效的评价为例,认为评价方法适用而且有效.

关 键 词:红色旅游  绩效评价  TOPSIS方法  领袖故里红三角

RED-TOURISM PERFORMANCE EVALUATION BASED ON TOPSIS METHOD-TAKING THE LEADERS'HOMETOWM RED TRIANGLE AS CASES
WANG Zhong,YAN You-bing.RED-TOURISM PERFORMANCE EVALUATION BASED ON TOPSIS METHOD-TAKING THE LEADERS''HOMETOWM RED TRIANGLE AS CASES[J].Economic Geography,2009,29(3).
Authors:WANG Zhong  YAN You-bing
Institution:Tourism Management School of Xiangtan University;Xiangtan 411105;Hunan;China
Abstract:According to our government purpose to develop Red Tourism, and its performance characteristics, and stakeholder theory, Red Tourism Performance Evaluation System includes tourism investment, the number of employees, the grade of tourist resources,tourism revenues,tourists satisfaction, the effectiveness of education. Using the Extreme Value Method and Variation Coefficient Method to treat indicators, establishing evaluation model by TOPSIS Method, taking the Leaders' Hometown Red Triangle as an example, in...
Keywords:Red-Tourism  performance evaluation  TOPSIS  Leads Homeland Red Triangle  
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