九寨沟旅游者的结构与行为分析

近年来，借着国内旅游业发展的良好机遇，年轻的九寨沟在旅游市场中越来越具有影响力，吸引着越来越多的国内外旅游者，笔者认为，旅游者的结构与行为特征极大地影响着旅游资源的开发和管理，所以进行相关的旅游者分析显得十分必要，在实地调研的基础上，本文浅析了九寨沟旅游者的结构，行为特征，并以此为基础来认识九寨沟旅游产业的发展问题，从而促使其良性发展。

BRIEF ANALYSIS ON THE STRUCTURE AND BEHAVIOUR CHARACTERISTIC OF TOURISTS TO JIUZHAIGOU VALLEY

In resent years, with the golden opportunity to develop the domestic tourism, Jiuzhaigou had demonstrated to the world its extraordinary influence in the tourism market, attracting more and more visitors from home and abroad. The author thinks the tourists' structure and behaviour characteristics have greatly influenced the development and management of the tourism resources. So it's of utter necessity to carry out a detailed analysis in this regard. Based on a on-the-spot survey and put forward some views on the development problem of Jiuzhaigou tourism industry.