区域旅游线路节点选择对目的地的影响

长期以来旅游线路设计主要是旅行社关心的问题,线路中的服务要素和节点的选择主要是基于成本和需求因素的选择。但从本质上看,旅游线路实质上是游客在目的地的停留空间和消费空间的选择与组合,因此这些停留和消费空间即为线路节点。线路节点选择不仅制约着外来旅游者在区内的消费规模和消费水平,还直接关系到目的地区域的资源开发、线路产品的创新、旅游产业集群的发展和目的地的营销。因此,重视区域旅游线路的节点规划布局,对促进目的地区域旅游业的可持续发展和繁荣具有重要的作用和意义。

A STUDY ON INFLUENCE THAT NODES CHOICE OF REGIONAL TOURISM ROUTES ON DESTINATION

The design of tourism routes is a key topic of travel agency for a long time.The choice of the service factors and nodes of routes are based on cost and demand.But,in essential,the nodes of routes are what the tourists' choice and combination of staying space and consumption space in the destination,so,these nodes not only restrict exotic tourists' consumption scale and level in the area,but also concern with resource's exploitation,products' innovation,industry's development and destination' marketing of the destination,directly.So,it is an important part for accelerating the sustainable development and prosperity of regional tourism to attach importance to the design of regional tourism routes.