关于南岳旅游文化发展的若干问题探讨

旅游文化成为现代旅游业发展的灵魂。南岳旅游文化资源类型齐全，文化特色鲜明，但南岳旅游产品的开发大都处于较低层次。因此开发南岳旅游文化资源对加快南岳现代旅游业的发展具有必要性和紧迫性。我们认为，当前南岳旅游文化发展有两个特点：一是围绕南岳旅游文化优势资源进行深度开发，把南岳区建成有特色的旅游文化城市。二是大力发展有地方情调的动态旅游。为实现这一战略重点，必须实施若干相应的基本措施。

STUDY ON SOME PROBLEMS OF TOURISM CULTURE DEVELOPMENT IN SOUTHERN MOUNTAIN

Tourism culture has become the soul of modern tourism development. There is a complete kind of tourism culture resources, and its culture characteristic is distinctive. But most of its developed products are lower level. It is necessary and urgent to exploit the tourism culture resources and speed up the development on modern tourism in Southern Mountain. We think that there are two characteristics to develop it. The first is to further exploit the advantageous resources of tourism culture, and make Nan Yue area build up to tourism culture city with its characteristic. The second is to greatly develop the dynamic tourism with local sentiment. To achieve this strategic emphasis, four basic measures must be carried out.