基于“五缘”关系的泉州对台旅游产品开发研究

泉台两地源远流长",五缘"关系凸显,是泉州对台旅游产品开发的现实基础和前提。文章评价泉台"五缘"关系,以"五缘"关系为基础分析泉州对台旅游产品开发的资源、客源市场、交通和政策等条件。结合海西旅游区的规划建设,将泉台"五缘"优势融合到泉州对台旅游产品开发中,提出了从打造寻根祭祖游、宗教朝圣游、郑成功史迹游、闽南文化体验游、商贸旅游、泉州特色美食游和生态休闲度假游七个方面入手,开发对台旅游产品,设计对台特色旅游线路,打造对台精品景区景点,构建海峡旅游支撑产品,促进海西旅游区的发展建设。

Study on Developing of Taiwan-oriented Tourism Products in Quanzhou Based on Five-special Relationship

Quanzhou and Taiwan have a long history and the five-special-relationship which is the base and premise of development of Taiwan-oriented tourism products in Quanzhou.The paper evaluates the five-special-relationship,that is,closer geographical proximity,blood relatives,cultural origins of each other,business relations connected and with follow Dharma.Then on this basis,the paper analyses the resources,tourist market,transportation and policy conditions on development of Taiwan-oriented tourism products in Quanzhou.Finally combining with planning and construction of west-strait tourism zone,the five-special-relationship between Quanzhou and Taiwan is integrated into development of Taiwan-oriented tourism products in Quanzhou,the paper puts forward thinking about development of Taiwan-oriented tourism products in Quanzhou,such as creating a homage to their ancestors tours,religious pilgrimage tours,Zheng Chenggong Historical tours,Minnan culture experience tours,business travel,Quanzhou cuisine travel and eco-travel and other leisure travel products to Taiwan,and designing Taiwan-oriented tourism circuit,building quality Taiwan-oriented scenic attractions,and forming the Straits tourism support products to promote the development and construction of the West-strait tourism zone.