湖南省旅游消费区类型及其主控因子

旅游区具有多重属性,消费特征是特别重要的属性之一.通过长沙市居民旅游消费的调查获得基础数据,从消费地、消费人群、消费能力、消费水平、消费结构和消费愿望对湖南省主要旅游区进行多重考察.归纳出六大旅游消费区类型:旅游热区、旅游次热区、待发展区、文化旅游区、近距离休闲区Ⅰ和休闲区Ⅱ,总结出各类消费区消费主控因子并对比分析了各区消费结构,为深入研究旅游区消费问题提供了思路,为湖南省旅游业发展提出了建议.

THE MODES OF HUNAN TOURIST CONSUMPTION AREAS AND MAIN FACTORS OF THE MODES

The tourist area has multiple attributes,and the consumption feature is one of the most important attributes.It deserves to be researched significantly.Through the analysis of basic data got from the survey of tourist consumers in Changsha city,and the multiple investigations of the consumption place,group,capacity,level,construction and desire in main tourist areas in Hunan province,the author concludes six main modes about areas of the tourist consumption: Tourist hot area,Secondary tourist hot area,To be developed area,Cultural tourist area,Nearby resort area I and Resort area II.The author also summarizes main factors of the modes,analyses the consumption construction of the areas in parallel,supplies the idea for the problems of the tourist areas,and provides the suggestion of the development for Hunan tourism.