| 基于产业集群可持续发展的区域品牌效应探究 |
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| 引用本文： | 梁文玲.基于产业集群可持续发展的区域品牌效应探究[J].经济经纬,2007(3):114-117. |
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| 作者姓名： | 梁文玲 |
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| 作者单位： | 山东大学威海分校,商学院,山东,威海,264209 |
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| 摘 要： | 作者从区域品牌内涵的科学界定出发,通过对区域品牌特性的把握,阐述区域品牌在产业集群发展中的作用,并着重研究了区域品牌在当前我国产业集群转型升级中的积极效应,以期为地方政府的区域经济决策提供依据.
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| 关 键 词： | 产业集群 升级 区域品牌 效应 产业集群 可持续发展 区域 品牌效应 Industrial Cluster Sustainable Development Basis Effect Brand Regional 经济决策 地方政府 积极效应 转型升级 研究 作用 集群发展 阐述 特性 科学界定 |
| 文章编号： | 1006-1096（2007）03-0114-04 |
| 收稿时间： | 2007-01-06 |
| 修稿时间： | 2007年1月6日 |
A Study of Regional Brand Effect on the Basis of Sustainable Development of Industrial Cluster |
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| LIANG Wen-ling.A Study of Regional Brand Effect on the Basis of Sustainable Development of Industrial Cluster[J].Economic Survey,2007(3):114-117. |
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| Authors: | LIANG Wen-ling |
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| Institution: | Business School, Weihai Branch of Shandong University, Weihai 264209, China |
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| Abstract: | Starting from a scientific definition of the meaning of regional brand,through mastering the characteristics of regional brand,the author expatiates on the function of regional brand in the development of industrial cluster and emphatically researches the positive effect of regional brand in the present transformation and upgrade of the industrial clusters of our country,hoping to provide evidence for the regional economic decision-making of local government. |
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| Keywords: | industrial cluster upgrade regional brand effect |
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