论设计管理的理论内涵及其程序结构

设计作为一种极富创造性的技术活动,既和社会生产、人民生活关系密切,成为社会化大生产分工合作的一个联系环节,又和其他环节如销售、研发产品、企业创新等方面息息相关。而设计管理作为国内学术界新兴的一门学科,既与管理学、经济学、消费者行为学等学科有密切关系,又与心理学、营销学、企业形象策划等学科有着许多交叉的地方。

On the Theoretical Connotation and Procedure Structure of Design Management

Designing,as a kind of creative technological activity,is closely related to both social production and the life of the people,being a link in the socialized production division and cooperation,and other links such as sale,research and development of products,enterprise innovation etc.Design management,as a new subject in the academic circle of our country,is both closely related to the science of management,economics,the science of consumer behavior etc and has many intersections with psychology,marketing,the planning of enterprise image etc.