| 基于供应商有次品的损失规避性零售商的易逝品订货策略 |
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| 引用本文： | 樊小勇.基于供应商有次品的损失规避性零售商的易逝品订货策略[J].经济经纬,2010(1). |
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| 作者姓名： | 樊小勇 |
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| 作者单位： | 河南大学,河南,开封,475001 |
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| 基金项目： | 国家社科基金项目“供应链信用风险管理研究”(06BJY006)部分成果 |
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| 摘 要： | 以获得最大期望效用为目标,考虑到制造商供货有次品的情况下,笔者借鉴展望理论建立了损失规避偏好型零售商的易逝品订货模型,对模型的最优条件和性质进行了讨论,并分析了产品次品率及损失规避程度、产品零售价格、批发价格对于零售商最优订货量的影响,得到了最优订货策略和一系列有意义的性质和管理原则。
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| 关 键 词： | 易逝性产品 订货策略 效用理论 展望理论 |
Ordering Policy of Loss- averse Preference Retailers for Perishable Commodities
on the Basis of Suppliers' Non-qualified Products |
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| FAN Xiao-yong.Ordering Policy of Loss- averse Preference Retailers for Perishable Commodities
on the Basis of Suppliers'' Non-qualified Products[J].Economic Survey,2010(1). |
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| Authors: | FAN Xiao-yong |
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| Institution: | Henan University;Kaifeng 475001;China |
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| Abstract: | To gain maximum expectation utility,considering that there are non-qualified products in manufacturers' supply,useing prospect theory for reference,the author establishes a perishable product order model for retailers with loss evading preference,discusses the optimal condition and property of the model,analyzes the influence of non-qualified product rate,loss evading degree,product retail price and trade price on the optimal order size of retailers,and obtains the optimal order tactic and a series of signi... |
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| Keywords: | perishable product ordering tactic utility theory prospect theory |
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