| 我国航空运输服务业的市场结构及价格竞争策略分析 |
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| 引用本文： | 白杨.我国航空运输服务业的市场结构及价格竞争策略分析[J].经济经纬,2006(1):31-34. |
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| 作者姓名： | 白杨 |
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| 作者单位： | 南京航空航天大学,民航学院,江苏,南京,210016 |
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| 摘 要： | 我国航空运输服务业从宏观上分析具有寡头垄断的市场结构特点,从航线运营的角度分析却具有垄断竞争的特点,因此我国航空运输服务市场还处在重要的发展变革阶段。在我国空运市场特定的经济环境下,旅客的购买决策受到多种因素的影响,航空公司的价格竞争主要表现为不同价格的子舱位数量的决策,并且具有复杂的价格体系。在同一航线上经营的不同企业一方面要针对价格需求弹性大和时间需求弹性大的旅客采取强硬的价格竞争策略；另一方面也要注重差异化价格竞争策略, 避免恶性竞争的发生。
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| 关 键 词： | 航空市场 市场结构 价格竞争 |
| 文章编号： | 1006-1096（2006）01-0031-04 |
| 收稿时间： | 2005-07-08 |
| 修稿时间： | 2005年7月8日 |
An Analysis of Market Structure and Price Competition Strategy of Chinese Aviation Transportation Service Industry |
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| BAI Yang.An Analysis of Market Structure and Price Competition Strategy of Chinese Aviation Transportation Service Industry[J].Economic Survey,2006(1):31-34. |
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| Authors: | BAI Yang |
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| Institution: | School of Civil Aviation, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China |
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| Abstract: | analysed macroscopically,Chinese aviation transportation service industry has the market structure with the characteristics of oligarch monopoly;analysed from the view of route operation,it actually has the characteristics of monopoly competition.Therefore Chi- nese aviation market is on an important development and transformation stage.In the specific economic environment of Chinese aviation market,passengers'purchases are influenced by many factors.Airline companies'price competition is mainly the quantity decision of the sub-seats which have different prices,and it has a complex price system.The different enterprises which operate on the identical route must on one hand take the strong price competition strategies for passengers who have large price demand elasticity and time demand e- lasticity and on the other hand pay great attention to the different price competition strategies and avoid vicious competition. |
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| Keywords: | aviation market market structure price competition |
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